Privacy Policy
Last updated August 2026
Greentick (“Greentick”, “we”, “us”) provides WhatsApp marketing automation for e-commerce merchants. This policy explains what data we process, why, and the choices you and your customers have. It applies to our website at greentick.shovelware.ai and to the Greentick app for Shopify.
Who the data belongs to
We act as a processor on behalf of the merchant who installs Greentick (the controller). Merchants are responsible for having a lawful basis — including valid WhatsApp opt-in — to message their customers. We process customers’ data only to provide the service to that merchant.
What we collect
- Merchant account: store domain, contact email, billing plan, and the access tokens needed to connect your Shopify store and WhatsApp Business account.
- Customer contacts: phone number, name, opt-in status and source, order/checkout events, and message history — synced from your store and the WhatsApp Cloud API to send the messages you configure.
- Website: waitlist email and optional store URL you submit, standard request logs, and the analytics and session recordings described below.
Analytics & session recording
Our website uses self-hosted, cookieless analytics (Umami, running on our own infrastructure — no third-party analytics provider receives your data). To understand where visitors get stuck, we also record website sessions: pages viewed, clicks, scrolling, and mouse movement. Everything you type into a form field is masked before it leaves your browser and never appears in a recording. Recordings are kept for 30 days and then deleted automatically. To opt out, enable Do Not Track in your browser — we honor it and will neither track nor record your visit.
How we use it
To deliver order updates, cart-recovery messages, and campaigns you set up; to attribute revenue back to messages; to operate, secure, and support the service; and to comply with Meta and Shopify platform requirements. We do not sell personal data or use customer data to train advertising models.
Sharing
We share data with the infrastructure and platform providers required to run Greentick: Cloudflare (hosting, database), Meta Platforms (WhatsApp Cloud API message delivery), and Shopify (store integration and billing). Each processes data under its own terms. We may disclose data where legally required.
Retention
We keep merchant and customer data for as long as the app is installed. When a merchant uninstalls, we delete or anonymize associated store and customer data within 30 days, except where we must retain records to meet legal obligations.
Your rights
Depending on your location (e.g. GDPR, CCPA), you may request access, correction, deletion, or export of your personal data. Customers should contact the merchant they purchased from; merchants and customers can also reach us directly. See our data deletion page for how to request erasure.